|The maker of an implantable human ID chip has launched a national campaign to promote the device, offering $50 discounts to the first 100,000 people who register to get embedded with the microchip.
Applied Digital Solutions has coined the tagline "Get Chipped" to market its product, VeriChip.
The rice-size device costs $200. Those implanted must also pay for the doctor's injection fee and a monthly $10 database maintenance charge, said ADS spokesman Matthew Cossolotto.
The VeriChip emits a 125-kilohertz radio frequency signal that transmits its unique ID number to a scanner. The number then accesses a computer database containing the client's file. Customers fill out a form detailing the information they want linked to their chip when they undergo the procedure, Cossolotto said.